Is your marketing strategy limiting your growth?
If you run a startup or scaleup, or work in marketing, you’ve probably faced these challenges:
Leads, MQLs, and SQLs getting stuck in the funnel
Marketing and sales working in silos, impacting revenue
Lack of direction or specialized skills within the team
Startups and scaleups, in particular, face additional challenges:
▫️ Marketing teams executing without a clear strategy.
▫️ CMOs lacking the support needed to drive growth.
▫️ Lack of specialized B2B training for startups and scaleups.
▫️ Little focus on lean teams and fast-paced environments.
▫️ Scarcity of communities to share real experiences and strategies.
▫️ Lack of practical application in current training programs.
▫️ Few opportunities to develop advanced skills like lead generation, ABM, and automation.
OUR ADDED VALUE
How can we help you
Support for Companies
In startups and scaleups, marketing needs to be agile, strategic, and results-driven. We work with you to structure, optimize, and grow your B2B marketing strategy effectively. We offer support in the following areas:
- Fractional CMO and strategic marketing leadership.
- Specialized B2B marketing consultancy.
- In-house training for marketing teams.
- Recruitment of marketing talent.
Who is this for?
🟨 Startups & B2B Scaleups → Growing companies that need strategic support to structure and scale their marketing.
🟨 CMOs & Marketing Leaders → Leadership teams in need of strategic direction or temporary support from a Fractional CMO.
🟨 Marketing Teams → In-house teams looking to optimize execution and improve performance through consultancy and training.
🟨 Entrepreneurs & Founders → Founders managing marketing themselves who need guidance or help building their team.
Supporting CMOs
If you’re a Marketing Manager or CMO, you know that marketing in startups and scaleups comes with unique challenges. To help you navigate this environment and scale your impact, we offer:
- Online courses on advanced B2B marketing strategies.
- Executive coaching to optimize your leadership and decision-making.
- Mentoring to boost your career and results.
Who is this for?
🟨 B2B Marketing Professionals → Mid- and senior-level marketers in startups and scaleups looking to optimize their strategy and execution.
🟨 Early-Career Marketers → Professionals in their early years seeking to specialize in B2B and gain practical skills to accelerate their growth.
🟨 Corporate / SME Marketing Teams → Small marketing teams in established companies needing advanced training and strategic guidance.
🟨 Entrepreneurs & Founders → Founders and entrepreneurs managing their startup’s marketing who need structure, strategy, and sustainable growth.
WHO WE’VE WORKED WITH
Clients
At B2B Marketing Hive, we help startups and scaleups structure and optimize their marketing strategy to generate demand, attract customers, and accelerate growth. We focus on content-driven marketing, lead generation, and brand positioning, ensuring that every strategy aligns with business goals and B2B buying cycles. Whether through collaboration as Fractional CMOs, consultancy, training, or mentoring, we work with teams looking to improve their marketing approach, scale their efforts, and achieve measurable results.
FREQUENTLY ASKED QUESTIONS
FAQs
1. What is a Fractional CMO?
A Fractional CMO is a marketing director who works flexibly and part-time, providing strategic and operational leadership without the need to hire a full-time CMO. This allows startups and scaleups to benefit from expert insight to accelerate growth without the fixed costs of a permanent hire.
2. How do we work as Fractional CMOs??
We adapt to the needs of each company through a flexible model that includes:
🟨 Strategy Definition: We design a marketing roadmap aligned with your business objectives.
🟨 Operational Support: We oversee the execution of campaigns and optimize processes.
🟨 Training and Leadership: We train and guide your team to operate with greater autonomy and efficiency.
🟨 Support and Analysis: We review metrics, adjust strategies, and ensure a tangible impact on growth.
3. Do we need an internal marketing team to hire a Fractional CMO?
It’s not essential. If you already have a team, we work to improve their performance, optimize processes, and align efforts with business objectives. If you don’t have a team yet, we can help you build one from scratch or collaborate with external resources.
4. Do you offer consultancy without the Fractional CMO service?
Yes. If you need one-time strategic support without a long-term commitment, we offer customized consulting services to solve specific marketing challenges, optimize strategies, and improve results.
5. What does in-house training consist of?
Our in-house training service, both online and in-person, is designed for marketing teams that need to stay up-to-date on B2B strategies. We create customized training programs in areas such as strategy and planning, demand generation, content marketing, ABM (Account-Based Marketing), and marketing automation, among others.
6. How does the recruitment service work?
We help startups and scaleups find marketing talent aligned with their business strategy. We not only select profiles, but we also ensure the candidate fits the company culture and has the necessary skills to add value from day one.
7. How can we access courses and mentoring?
We’re preparing to launch our online courses and individual and group mentoring programs for marketing managers and CMOs. LEAVE YOUR CONTACT INFORMATION ON THIS FORM so we can send you information and receive exclusive discounts.
8. What types of online courses will you offer?
Our courses are designed for marketing managers, CMOs, and startup and scaleup professionals who need effective B2B marketing strategies. We’ll cover topics such as:
🟨 How to build a lead magnet that converts.
🟨 Marketing for early-stage startups.
🟨 Advanced demand generation strategies.
🟨 Implementing Account-Based Marketing (ABM).
🟨 B2B marketing automation and tools.
🟨 And much more.
9. Are these courses recorded or live?
We’ll offer recorded courses so you can learn at your own pace, as well as live sessions for questions and practical application.
10. How long are the courses?
Each course will have a flexible length, with modules designed to be completed in a few hours or several weeks, depending on the level of depth.
11. Are the mentoring sessions individual or group?
We offer both formats:
🟨 Group Mentoring: Structured sessions with other professionals, where we work on specific topics and answer questions as a community.
🟨 1:1 Mentoring: Personalized sessions where we analyze your specific case and create a strategy tailored to your needs.
12. How do mentoring sessions work and how long do they last?
Mentoring sessions can be individual sessions or multi-week programs, depending on your goal. In each session, we work on specific challenges, define strategies, and monitor your progress.
13. Do you offer coaching for marketing professionals?
Yes. If you’re a marketing manager or CMO looking to improve your skills, take on new challenges, or accelerate your professional growth, we offer personalized coaching sessions tailored to your needs and goals.
14. How is mentoring different from coaching?
🟨 Mentoring: We guide you with our experience and knowledge in B2B marketing, providing you with concrete strategies and tools.
🟨 Coaching: We help you develop leadership, decision-making, and professional growth skills, helping you find your own solutions and make better strategic decisions.
15. Who is marketing coaching for?
The coaching is aimed at:
🟨 CMOs and marketing managers who want to improve their leadership and strategic skills.
🟨 Professionals looking to grow their careers and take on new challenges.
🟨 Entrepreneurs who want to improve their focus on marketing and sales.
16. How can I access courses, mentoring, and coaching?
We’ll be launching our platform with all the details soon. In the meantime, you can LEAVE YOUR DETAILS IN THIS FORM to receive updates and exclusive access to launch discounts.
17. What industries can benefit from your services?
We primarily work with startups, scaleups, and B2B companies in the technology, SaaS, fintech, healthtech, and any business model based on lead generation and conversion.
18. How do we know if we need your services?
If you identify with any of these challenges, we can help:
🟨 YOUR MARKETING IS NOT GENERATING THE EXPECTED IMPACT ON SALES.
🟨 YOU DON’T HAVE A STRUCTURED MARKETING TEAM OR YOU NEED TO OPTIMIZE THE ONE YOU EXIST.
🟨 You are growing rapidly and need strategic marketing leadership.
🟨 You want to implement advanced demand generation and conversion strategies.
B2B Marketing Hive 